Remove Audience Remove B2C Remove Employee Remove Retention
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via Both of these brands involve their target audience. Is our audience demographic using it? Image source ).

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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 The first approach is to have your employees test your website’s usability.

SEO 80
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. Email marketing’s place in the customer journey (and how it contributes to your marketing strategy).

Email 136
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Product-Led Growth (PLG) For Startups

Mucker Lab

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc.

Product 78
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. A few stats to consider on the market opportunity in North America alone: 28 million SMBs in North America, with roughly 60 million employees. What customer retention strategies are working best for other florists?

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people. Conclusion.

B2B 129
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Why revenue shouldn’t be your North Star Metric

VC Cafe

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue is not necessarily an inspiring goal for employees – to attract top talent, you will need to inspire employees with your mission, not just your metrics. What’s a good North Star Metric?

Metrics 179