ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. Email marketing’s place in the customer journey (and how it contributes to your marketing strategy).

Email 136

Email Customer Marketing Software Review 136

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue is not necessarily an inspiring goal for employees – to attract top talent, you will need to inspire employees with your mission, not just your metrics. What’s a good North Star Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. Conclusion.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120

Product B2C B2B Email 120

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Help Other Employees. Offer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 28, 2017

There is such a thing as employees that don’t really give a frek about their job or company, they just come to work. Likewise, the number of employees that go well above the call of duty, look to constantly push personal and company boundaries is also quite small.) Most employees work diligently to deliver against set expectations.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Matthew Barby, along with other well-known HubSpot employees, shared how Accuranker helped them double their traffic. B2B brands shouldn’t feel left out, even if they lag behind. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110

Hearpreneur

DECEMBER 15, 2017

7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110