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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. (An Technical SEO implementation for paywalled content.

SEO 122
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Why Startups Should Use Content Marketing from Day One

The Startup Magazine

Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience. Essentially, content marketing is an informational campaign, usually executed over social media, designed to educate and inform a demographic about the uses and practicality of your product.

Marketing 153
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

In addition to their movements, understanding who your site visitors are also helps ensure that you are reaching out to your target audience. That makes it an essential driver of your web marketing strategy and the management of your website. After a while, you will see which ones have the biggest active audience.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

Here’s the text transcript as a blog post (warning – this is 40+ pages long!). Who here knows of my blog, www.Entrepreneurs-Journey.com? I’ve been blogging for four years, and this talk has very little to do with blogging, but that’s how I’ve established my business and built up a profile online. Hi everyone.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: This episode of the Duct Tape Marketing podcast is brought to your by Thriveleads. David thanks for joining me. How’s that?

Search 31