Audience Campaign San Diego Technical Review 
ConversionXL
AUGUST 5, 2021
However, it’s difficult to measure the impact of a new tool or technology if you don’t have a clear goal. Before connecting the apps that make up your tech stack, make sure you fully understand your goals and how each component contributes to the customer experience. Audit your stack for obvious automation opportunities.
Duct Tape Marketing
DECEMBER 6, 2023
Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. Click on over and give us a review on iTunes, please!
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Duct Tape Marketing
AUGUST 28, 2018
These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy at all. How to Find Your Audience on Facebook. How to Find Your Audience on Google. Number of conversions?
ConversionXL
MARCH 5, 2019
Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Review the laws for where you plan to send cold emails. The most important thing you can do for your cold email campaign is to send relevant messages. Because, when done well, it can work.
Duct Tape Marketing
OCTOBER 23, 2023
This is particularly beneficial when compared against employing someone full-time who may not always have enough strategic work within smaller organizations leading possibly towards inefficiency due to downtime. For example, San Diego has a booming startup scene and could offer unique opportunities for fractional CMOs.
Startup Lessons Learned
MAY 9, 2012
It's been just about two years since Brant Cooper and Patrick Vlaskovits released their self-published book The Entrepreneur's Guide to Customer Development (you can see my original review here ). It took the idea of Customer Development and made it accessible to a whole new audience.
Up and Running
MARCH 5, 2018
Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and hope something hits its mark. The “if you build it they will come” approach is pretty risky. Why: Psychographics. Start with social.
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