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Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

Richard Baxter is the CEO and founder of SEOgadget , a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive industries. SEO is such an exciting, fast moving discipline to keep track of. Hyper targeting is the new SEO. Hyper targeting appropriately.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

When presenting data , the key question is “What do you want your audience to walk away with?” Who’s the audience? Or Your SEO Changes Are Wrecking Your Conversion Rate?”. The general worry is that SEO is going to screw up CRO, not vice versa. SEO deals with top of the funnel (adding more people to the funnel).

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. So you ask Chad GBT to do some sort of complex college math, they won't do it. AI can't do that. It can just not this. (05:41): No Jeff (22:03): One day.

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Social Media — For Those Who’ve Been Left Behind

YoungUpstarts

by Chad Hill, CEO of HubShout. According to the Content Marketing Institute : “ Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.”. Go Where the People Are.

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Transcript of When and How to Sell Your Business

Duct Tape Marketing

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. This is John Jantsch.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds. I mean, it's certainly not at the cut and paste stage by, by any means.

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The unimportance of product names

37signals.com

If you’re lucky enough to have a 37signals-esque audience, then you don’t need to worry too much about a name (though all of your product names are pretty good). I seriously doubt I’ll ever have that audience. True, building an audience def helps here. Just pick two good words and put them together, right?