Startup Lessons Learned

SEPTEMBER 22, 2008

The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Photographs are audience magnets. More Categories.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Develop a Smarter Understanding of Your Audiences. You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

DECEMBER 25, 2019

Through television and media, we are able to reach a wide audience. Sinordo, Modern CPA Group ! #17- I started with a simple travel blog and then expanded into providing freelance SEO services for various clients. Thanks to Jason Brown, Called Higher Studios ! #7- 7- Connect wellness to beauty. Thanks to Ric A.

Entrepreneur 130

Entrepreneur Technical Review LLC Software Review 130

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Click-through Rate.

Metrics 151

Metrics Web Analytics CPA 151