Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Some examples are; create content together, create special offers for each other's clients, create co-marketing opportunities, interview each other, host webinars for each other's audiences, hold events together, etc.

Programming 87

Programming Small Business Advisory Board B2B 87

Austin Startup

APRIL 17, 2017

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

OCTOBER 8, 2012

Today when I talk to clients and audiences about the need for content I am referring to the act of simultaneously producing, sharing and networking as a form of an active cycle of content that has entered every aspect of what we do as marketers. Sharing filtered, curated and aggregated written, spoken and recorded words and pictures.

Sales Cycle 59

Sales Cycle Aggregator Curation Networking 59

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. Step 3: Analyze your audience to build strong connections. If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

MAY 14, 2019

This post shows you: How to set up your YouTube account and Ads campaign; How to identify your target audience for YouTube Ads; Keys to successful YouTube Ads campaigns; Measurement and attribution for YouTube Ads. Maximum CPV is used mostly for bottom-of-funnel ads and a narrowly defined target audience. Custom intent audiences.

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Campaign Audience Channel Metrics 133