B2B B2C Technical Review White Paper 
Duct Tape Marketing
MAY 2, 2024
Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.
Duct Tape Marketing
JUNE 7, 2023
Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?
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Duct Tape Marketing
DECEMBER 15, 2022
Click on over and give us a review on iTunes, please! And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea.
Seeing Both Sides
JULY 11, 2013
Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.
Duct Tape Marketing
MAY 24, 2023
He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] Click on over and give us a review on iTunes, please! Like this show? My guest today is Andrew Barlos.
Austin Startup
JUNE 26, 2019
Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). I’m a wild-eyed, competitive founder with totally unique-to-tech expertise in this area. So, we worked to raise capital.
Cracking the Code
OCTOBER 10, 2008
If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.
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