Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] Click on over and give us a review on iTunes, please! Like this show? My guest today is Andrew Barlos.

Social Media 77

Social Media Media B2B B2C 77

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. This includes reviews of products or services, the offerings of competitors, etc.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Because I’ve been in the tech/startup/marketing field for 17 years, and have many kind folks who, over those years, offered to support my future efforts, a lot of the fundraising conversations were inbound.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

DECEMBER 1, 2022

Click on over and give us a review on iTunes, please! I had the benefit of that sort of ground research, I guess, but also looking at review sites like Good Reads and like Amazon, and, and trying to understand, you know, what works for people and what doesn't. Where I've, where we use it all the time is there is technical writing.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

SVPG

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Strong technology people are drawn to an inspiring vision; they want to work on something meaningful. For hardware or device-centric companies it’s usually 5-10 years out.

Technical Review 60

Technical Review Vertical B2B Database 60

Austin Startup

JUNE 26, 2019

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). I’m a wild-eyed, competitive founder with totally unique-to-tech expertise in this area. So, we worked to raise capital.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Answer tech support emails for a day. Available measurement technologies (ohh… sentiment analysis!).

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! I can remember a number of sources for similar numbers (they may be higher for B2B). 62 Bookmarks for August 21st through August 22nd | Demian's Tech Blog on 08.22.10 at 11:15 am [.]

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised? Or, you know, give us a review.”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140