Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 82

B2B Campaign Audience Advertising 82

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 90

Social Media Media B2B B2C 90

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps.

Sales 108

Sales Social Media B2C B2B 108

Jeff Hilimire

MAY 25, 2010

How should Facebook be used differently for a B2B marketer vs a B2C marketer? Have you heard of any good B2B case studies for Linkedin? For white papers, how do you “free your content&# so that people can get their hands on it across social networks if you’re used to requiring a lead form to be filled out?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Austin Startup

JUNE 26, 2019

swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) So, when folks say, “I don’t understand B2C”, it’s essentially saying “I don’t understand women!” wasn’t readily available in Austin. (We

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?

Small Business 167

Small Business Marketing PR Social Media 167

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! I can remember a number of sources for similar numbers (they may be higher for B2B).

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. To raise awareness on social media, show up where your audience is. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72