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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Because of this, hidden channels are often overlooked. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Several digital titans— Twitter , Forbes , Uber , Alibaba , AliExpress —have already switched to PWAs, and there’s a growing collection of case studies that show the positive effect of PWAs on marketing KPIs : conversions, revenue, time spent, engagement, re-engagement, leads, etc. The magic—and limitations—of caching. Offline mode.

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How to Improve eCommerce Conversions for Your Business

Up and Running

Improve caching. Your websites caching can dramatically speed up how fast a user can access your content. That’s the essence of caching, and it’s worth brushing up on if you haven’t already. Sure, sometimes ads are essential for your website’s revenue but that doesn’t mean they should disrupt the user.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Each customer segment of your business needs to be analyzed to determine whether they are profitable enough given ongoing costs to serve them relative to the revenue you would receive and the retention money you’d have to money to keep them with your service. Each mag has a different mix. Not possible.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

But in the real world, when you get to business numbers, sales are not accounts receivable and revenue isn’t income and people who read financial projections need to know that an apple is an apple, and not an orange. . I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up.

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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

As always, there’s a temptation to translate any marketing effort into immediate revenue. Leverage server-side caching. Add browser-caching, compression, and minification to your website. so that each attendee can pick the channel they like most. Offer other ways to interact—audio, written, etc.—so

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