B2B Campaign eCommerce PPC 
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.
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Hearpreneur
JULY 5, 2023
1- To create brand awareness Photo Credit: Martin Seeley We use it for generating leads, where the campaigns are highly targeted and tailored to the audience's interests, resulting in more qualified leads and conversions. Brand messaging, engagement, and customer awareness are the main goals of the TikTok campaign.
ConversionXL
DECEMBER 16, 2020
Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.
Occam's Razor
JANUARY 6, 2010
One was extolling the wonderfulness of their multi channel campaign tracking. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking.)
ConversionXL
NOVEMBER 22, 2022
They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. KPIs vs. digital marketing metrics 1.
ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.
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