ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. Take Gary Vaynerchuk (aka GaryVee), CEO of VaynerMedia, a global creative and media agency.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. Marketing Podcast with Robert Glazer. I'll promote.

Marketing 90

Marketing Affiliate Channel Software Review 90

searchengineland.com

MAY 30, 2012

B2B Search Marketing. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. EBook: Cross Channel Marketing. Whitepapers: Global Digital Advertising: Q1 2012 Update. PRO Guides. Search Week Newsletter. Search Month Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. micro-conversion). Or … any of a bunch of other things. So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. One step at a time.

Analytics 60

Analytics Metrics Technical Review Channel 60