article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

By using data to inform every decision, growth marketing delivers proven ROI by using resources you have in an economical manner. Use this information to identify the channels to reach customers and the type of content that they’ll relate to. Use this information to optimize for retention with: Transactional messaging.

Retention 113
article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Companies should adopt an experience mindset that incorporates employee feedback and mirrors customer experience practices for employees to gain insights and make informed decisions that improve both experiences. Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right?

article thumbnail

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

They just didn't know where to go to get the information. I, I think the key for me is as consumers of consumer products, but also in our B2B world, you come to expect convenience and personalization. Number one far and away with 70% of people said, lack of education and training. Like talent, lack of strategy, lack of vision.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churn rate was high for a service that many organizations saw as a “nice to have.” Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120
article thumbnail

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Best Free Trial Practices for B2B SaaS. Creating promoters and referrals.