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Why You Should Be Doing Product Discovery

YoungUpstarts

Once you identify who your product is suited to, you also need to recognise how many people would be interested in your idea – also known as market segment. For a B2B product, this means figuring out what kinds of businesses are suited for your product. What is their size, industry and location?

Product 264
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Final thoughts.

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Six Ways Retailers Can Perform Spring Cleaning

YoungUpstarts

With over a decade of experience in technology-focused B2B marketing, Nikole Haiar is responsible for the marketing, strategy and execution for Hostway ’s retail and white-labeled cloud applications, which includes websites, email, online marketing, SEO, business productivity and web security tools.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Take a look and let me know what you think.

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Smart glasses, 3D content and the ‘iPhone moment’ for AR

VC Cafe

In this post I wanted to touch on the companies who are making the biggest impact in the AR space, both in terms of product development and the developer ecosystem tools they are releasing to power the next generation of AR experiences.

Mobile 198
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Adapt and Grow: Why Manufacturers Need To Embrace Industry 4.0

YoungUpstarts

For manufacturers, this means having the capability to establish fully connected and digitized supply chains where product development, marketing, production, and distribution are all fully connected, thus increasing efficiency and output. Invest in Cyber Security.

Agile 100
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Continuous deployment for mission-critical applications

Startup Lessons Learned

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Thats a perfectly reasonable reaction, given that most releases of most products are bad news. Or variations thereof. Its likely that the new release will contain new bugs.