ConversionXL

JULY 8, 2021

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. What’s our CPA? What’s our CPC?

Conversion 156

Conversion CPA Metrics Analytics 156

Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60

Iceland CPA Europe B2C 60

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The important thing is to understand how much it costs you to acquire a single customer. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value. Conversion Rate. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

JANUARY 29, 2016

Let’s take a look at a B2B retargeting example. Lowered the average campaign CPA to 72% below average. Second, they focused heavily on targeting past and present customers , which helped drive a Twitter cost per engagement (CPE) 81% below industry benchmarks. Read more about the case study here. above average CTC rates.

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. Consider trade fairs or cold calling.

Business Plan 94

Business Plan PPC Lean Campaign 94