Duct Tape Marketing

JUNE 22, 2021

As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. More than 36% of B2B decision-makers use Instagram when researching new products or services. The social media platform has launched features similar to Instagram like Facebook live and Facebook stories.

Social Media 95

Social Media Media Curation Audience 95

YoungUpstarts

OCTOBER 17, 2013

Curation: Share meaningful content. It’s only when you begin to curate content that is of interest to your followers and promote it, together with your own content, that your social media accounts begin to breathe new life. If you’re just talking about yourself in social media, no one wants to listen (much like regular conversation!).

Social Media 217

Social Media Media Curation Social Network 217

Duct Tape Marketing

OCTOBER 9, 2018

The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. Why is LinkedIn Important?

Conversion 75

Conversion Sales Audience Social Network 75

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Events, webinars, podcasts, and live streams have become important parts of content marketing in the current scenario. Create and curate great content for your advocates to share.

Social Network 51

Social Network Distribution Curation B2B 51

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM teams then began curating content and tagging it by use case, industry, and persona. They haven’t completed a form, joined a webinar, or requested a demo. ABM doesn’t stop at lead generation or new opportunities. Where are your accounts, and where are you taking them?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. They achieve this by displaying products in curated spaces and by leveraging the Instagram profiles of their real-life customers (doubling as social proof).

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Virtually any type of content is fair game with industry publications sharing: Webinars, like this webinar targeted directly at call-center managers looking to improve performance.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Image source.

Customer 140

Customer Marketing Social Media CPA 140