Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Then write a white paper. Share Your Expertise Freely.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

DECEMBER 9, 2014

this is especially true for B2B companies. Create Wings and Roots Ground your content in your own point of view, but ensure that it is findable (tap Search Engine Optimisation or SEO to boost search rankings), accessible (mobile friendly), and shareable on social networks. Stoke the Campfire Good content does not exist in a vacuum.

B2B 185

B2B Social Media Afghanistan Iraq 185

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. You might as well save the $3 million you are sending to your web analytics vendor. Usually for free. Usually with a modest effort.

Analytics 118

Analytics Web Metrics Channel 118

Austin Startup

JUNE 26, 2019

I recruited a top-flight engineer and serial entrepreneur to build our MVP, on equity?—?and On the other side, I lament the budgets and detailed explanations of ECE wonks working to sell a white-paper vision in a smartphone world. in a huge $77b market. and every other team member the same way.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Brandanew

MARCH 7, 2016

As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. We decided to write in a gated white paper meant for the target segment as a tool of discovery.

Sales 100

Sales Marketing B2B Lead Generation 100

Duct Tape Marketing

MARCH 21, 2014

The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. The more pages a blog indexes , the higher they show up in search engine results.

Marketing 72

Marketing B2B Social Media Search 72

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go download the white papers. You can't just rely on search engines or spending money on campaigns. See how it looks. Go to the product pages. Go to the donation pages. Go to the add to cart page. Go to the RSS / Email sign up page and sign up. Go use site search.

Web 139

Web Analytics eCommerce Campaign 139

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Base your strategy around ways people will find you. Image source.

Customer 140

Customer Marketing Social Media CPA 140