View from Seed
JUNE 11, 2015
Startups and their founders who claim to be in “stealth mode” prior to launch are such a commonplace part of the startup ecosystem that it might seem odd to question its merits. But it’s important to address this head on and ask: What are the benefits of stealth mode for startups, really? . Create an Air of Mystique.
Cracking the Code
JANUARY 25, 2021
The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. just months after it came out of stealth. 35% of the combined European and Israeli Cloud market for the first nine months of 2020.
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Version One Ventures
MAY 17, 2022
We’re very excited to announce our investment in Inflection.io , as the company comes out of stealth with a $5M seed round. Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?
VC Cafe
MARCH 22, 2021
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. In my opinion, the sooner a marketer is brought on board, the better.
VC Cafe
AUGUST 3, 2023
While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. I recently attended the Meta Marketing Summit in Tel Aviv, which shined a spotlight on Israeli B2C tech.
SoCal CTO
NOVEMBER 10, 2009
I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. I know you are still in stealth, but what can you tell us.
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