Remove B2B Remove Media Remove Stock Remove Viral
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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. 5 Dimensions of Rockstar B2B explainer videos. How to Come Up With A Value Proposition When What You Sell Isn’t Unique.

Analytics 134
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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate.

Audience 122
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! A quick best practice.

Metrics 141
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), In the Build stage we use YouTube as an media platform. #4. If you are a B2B company, checkout Cisco's social efforts.

Analytics 149
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Valence, Arousal, and How To Kindle an Emotional Fire

ConversionXL

In other words, interaction with high-valence emotional content drives engagement , at least with social media. How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral.

Viral 48
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The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. 5 Dimensions of Rockstar B2B explainer videos. How to Come Up With A Value Proposition When What You Sell Isn’t Unique.