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The Small Business Content Marketing Paradox

crowdSPRING Blog

from Velocity Partners. The content that will win the battle for attention and help your brand will not be low quality, volume-oriented content designed purely for search engine optimization (SEO) purposes or merely to keep your brand in front of the public. B2B marketers use numerous social networks to distribute content.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

As Robert Glazer of Acceleration Partners explains, most affiliate marketing programs aren’t even properly managed, let alone optimized regularly… Robert Glazer , Acceleration Partners: “In the best-case scenario, their programs don’t reach their full potential. B2B Affiliate Programs Look a Little Different.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142
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32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

I had been doing B2B sales for several years, and I was really good at it. The job was building relationships with partners and advertisers and to sell advertising. I offered myself as an internet marketer (doing SEO, PPC and so on). I was the very first internet marketing and SEO company in Panama. Time matters.

Panama 124
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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

SEM 113