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What Are the Benefits of Stealth Mode for Startups, Really?

View from Seed

Startups and their founders who claim to be in “stealth mode” prior to launch are such a commonplace part of the startup ecosystem that it might seem odd to question its merits. But it’s important to address this head on and ask: What are the benefits of stealth mode for startups, really? .

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. just months after it came out of stealth. We think this gap will reduce dramatically in the next few years.

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Announcing our investment in Inflection.io – marketing automation for product-led growth

Version One Ventures

We’re very excited to announce our investment in Inflection.io , as the company comes out of stealth with a $5M seed round. Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales.

B2B 107
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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Some startups are in stealth mode and maybe branding and beautiful design is important. NVV: What about all the various tactics available to you even with the broader style of marketing fitting yourself?

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“Focus is everything” - Melio's Matan Bar

Cracking the Code

The first time I met Matan, Melio's co-founder and CEO, he told me that his mission was simple: he wanted to “help small business stay in business” by making B2B payments fast, simple and flexible. And then you realised that there was a gap for B2B. We’d then manually update the accounting software.

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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest.