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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. These are the technical, targeting, and cost considerations for rolling out a LinkedIn video ads campaign.

Video 129
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. This meant that we were on three-month deadline, hoping to show some traction by demo day. ASO like a pro.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Image Source.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And sales enablement software helps arm sales teams with the information they need to close sales. Email campaigns, Cold calling. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies. Sales enablement software, instead, lets you do two things: 1.

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Then, answer the questions you come up with in your product launch campaign.

Product 96
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Opportunity.

Demand 101