Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. The downside is that this awesomeness comes at the cost of having to learn new things on top of my recommendation above. Here's an example of their tracking in-app purchases… Their User Retention report is well worth taking a look at.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Pick your brand channel that has the most engaged community (i.e. Even though it costs quite a lot to attend, it remains an invitation-only event with a feeling of exclusivity. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110

Mucker Lab

MAY 1, 2013

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Up and Running

MAY 8, 2015

When consultants, designers, and developers do this, they may be thinking that it’s in the best interest of the relationship, but it often does more harm than good and results in lower retention rates and fewer referrals. The only real way to deal with this problem is to be upfront about it. Image via Jawbone.

Management 60

Management B2C B2B Retention 60

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 114

Customer Retention B2C Programming 114

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Oct, 2010 at 9:39 am A comment and a question.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. With product analytics looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. The secret to their success? not just the most)? Heap Analytics.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. We are looking for answers to business questions around two challenges: how to acquire users at a lower cost and how to retain more users. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Or if shipping costs are too high, experiment with alternative methods. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140