YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Cost savings.

B2B 153

B2B B2C PPC SEO 153

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

YoungUpstarts

APRIL 26, 2016

There is a multitude of marketing channels available to entrepreneurs. While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. Several websites offer free and for-sale business plan templates. What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? What Is Affiliate Marketing? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48