Remove B2C Remove eCommerce Remove Retention Remove Sales
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Image source ). Image source ).

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

B2C 141
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales.

Retention 126
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Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook

ReadWriteStart

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Loading new arrivals and popular merchandise create a sales-driven approach. A few among the others are: To draw more sales via promoting your brand’s merchandise and products.

Startup 78
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The Science of Increasing Customer Loyalty

ConversionXL

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 114
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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80