Remove B2C Remove Employee Remove Sales Remove Social Network
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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

Sales are usually physiologically motivated, like computer games addiction, high loyalty toward a company (I used to buy lingots at Duolingo just because I appreciate the great work they’ve done with the app), or an impeccable value of the add-on, like Skype ’s paid option to make calls via a landline. It’s mostly popular with B2C markets.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Relationship Science makes it easier to understand and map social networks into potential limited partners. is an AI bot which helps companies refine their sales pitch to VCs. Pitchbot.vc 3) Originate investments.

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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. Instead, take a look at their profile.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Help Other Employees. Are you a thought leader? Be visible!

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses 15Five for continuous employee feedback. A more efficient approach to fundraising than haphazard networking is to mine the data exhaust from the limited partner universe to identify those LPs most likely to find your fund attractive, and focus all your energy on them. She is a model for us all!