View from Seed
JULY 24, 2015
On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies. More functionally, Boston needs to improve its design, branding, and PR skills.
View from Seed
MARCH 3, 2015
NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.
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Duct Tape Marketing
SEPTEMBER 30, 2022
Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Duct Tape Transcript.
Austin Startup
JULY 12, 2010
GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.
David Teten
SEPTEMBER 23, 2017
For both origination and due diligence, a host of companies aspire to be the “Bloomberg of private companies”, including CB Insights , Crunchbase , DataFox , FuelUp , fundsUP , Mattermark , Qodeo , Quid , Tracxn , Unomy.com , and Zirra. 6) Negotiate deal. This information is used to automate screening during origination.
Up and Running
DECEMBER 9, 2015
Hosting an event allows for interesting, new, fresh content that your followers will actually engage with. See Also: 20 Networking Tips From a PR Expert. Whether you are B2B or B2C, events allow your target market to directly interact with you as a professional, with your brand, and with what you offer. Sounding repetitive?
ConversionXL
JUNE 25, 2021
When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property. Done right, your PR campaign should incentivize media outlets to pick it up. The key to success is consistency.
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