Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year
ConversionXL
DECEMBER 7, 2017
In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. The company had been bleeding cash, losing six figures per month. They brought me in as CMO.
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