A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), You’ve definitely been part of the traditional model. Even at large companies, that number only increases to 42%.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

DECEMBER 2, 2015

Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” You’ll read a lot of blog posts that have magic numbers like “100 conversions” or “1,000 visitors” as their stopping points. your blog post and newsletter publishing schedule. PPC/SEM campaign. How do we do that? for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JUNE 6, 2007

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. There I said it. Damini, Chirag and now the book! :).

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

SEPTEMBER 29, 2015

While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking. Evan Miller wrote a well-known blog post on the topic , which you should definitely read. Day of the week.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

AUGUST 28, 2006

there is some confusion around around a standard metric definition and that does not help. there is no hype around this metric (hopefully this blog post will fix that! : )). Metric Definition : Site Abandonment Rate (in percent terms) = [1 – (the total orders placed on the website divided by total add to cart clicks)].

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time).

Metrics 120

Metrics Analytics PPC Campaign 120