Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. PPC works for Think and See stages. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Make yours stand out from the crowd to increase the chances of getting picked up by large websites and blogs.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Take Semrush, a suite of solutions for keyword research, PPC planning, competitive research , and content optimization. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. " The cool bit is that in addition to standard widgets and simple tables, you can also bundle along your smarts into the dashboard and delight your users. Smart widget, smart insights, smart decisions. money our own efforts are generating.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

DECEMBER 13, 2022

Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. A lot of blog posts tout magic numbers like “100 conversions” or “1,000 visitors” as stopping points. How to improve A/B test results.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). You’ll read a lot of blog posts that have magic numbers like “100 conversions” or “1,000 visitors” as their stopping points.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Social media sharing widget? Create a proper landing page for PPC traffic. . #18 Landing pages are easy – in theory. Get rid of it.

PPC 132

PPC Mobile Conversion Stock 132

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." My second blog post covered what and why ! If you can't avoid it, make sure your analytics practice has this process: Turn off a random number of automated reports/dashboards/widgets/data blah at least once a quarter.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

JULY 28, 2016

Hypothetical Case Study: Acme Widgets, LLC. Let’s say you are marketing widgets for ACME Widgets, an eCommerce company that sells $200 widgets. One of ACME Widgets’ primary marketing channels is a Google AdWords campaign which yields 5,000 clicks per month at an average cost-per-click of $4 ($20,000/month of ad spend).

Widget 48

Widget Campaign Conversion Advertising 48

unbounce.com

DECEMBER 11, 2012

The Unbounce Blog. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Every blog has a form to leave a comment. » More blog posts by Oli Gardner. Read more blog posts by Oli Gardner. -->. Landing Pages for PPC. Conversion.

PPC 94

PPC Social Media Conversion Elevator Pitch 94