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Is the Lean Startup Dead?

Steve Blank

These bubble startups were actually guessing at their business model and did premature and aggressive hype and early company launches and had extremely high burn rates – all predicated on an IPO to raise more cash. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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It Must Be A Marketing Problem

Steve Blank

In Discovery startups take all their hypotheses about the business model: product, market, customers, channel, etc. Six is a Proxy for Burn Rate. Later I realized six salespeople without revenue to match was a proxy for an out of control burn rate that now had the boards serious attention.

Burn Rate 248
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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Project based on your market size how many widgets you will sell in every channel. Project your cash burn rate to keep at least 18 months between venture capital or angel investments. Forecast sales-volume expectations. This should always be a “bottoms-up” commitment from your sales team, not your own optimistic guess.

Forecast 290
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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

Project based on your market size how many widgets you will sell in every channel. Project your cash burn rate to keep at least 18 months between venture capital or angel investments. Forecast sales-volume expectations. This should always be a “bottoms-up” commitment from your sales team, not your own optimistic guess.

Forecast 369
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5 Keys To New Venture Financial Projections That Work

Startup Professionals Musings

Based on your market size and penetration expectations, size how many units you will sell, at what price, in every channel. Calculate cash-burn rate and investment timing. Project your cash burn rate to keep at least 18 months between venture capital or angel investments. Project unit-volume and price levels.

Burn Rate 144
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Crisis Management by Firing Executives – There’s A Better Way

Steve Blank

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) The web site and/or product presentation slides start changing and Marketing and Sales try different customers, different channels, new pricing, etc. that make up a business model.

Burn Rate 247
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9 Metrics Every Entrepreneur Should Know About Their Business Offhand

Up and Running

ROI per Marketing Channel. It’s crucial to keep a handle of ROI per marketing channel in order to optimize marketing spending. This is the rate at which a company uses up its capital to finance overhead before generating positive cash flow from operations. It’s not enough to check this every quarter.

Metrics 146