ReadWriteStart

OCTOBER 2, 2023

Best practices for developing a brand identity Here are some best practices to consider when developing a brand identity for your SaaS platform: Define your brand values: Define your SaaS business model, brand values, mission, and vision. MRR is a crucial metric for measuring the growth of a SaaS business. What are their needs?

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. It makes it easy for users to claim their incentive (via a link), and it makes the program cumulative.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Monthly Recurring Revenue (MRR). MRR is probably the most critical metric for any subscription business. Revenue Churn.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Referral Programs. Limited capital.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. I bring this up because time & time again, I see business owners reallocating budgets based on soundbite statistics and ending up with disastrous results. 20 x 12 months x 3 years = $720 in total revenue (or $240/year).

Customer 133

Customer Churn Rate Retention Acquisition 133