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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Outsourcing of Founders Responsibility The Product Development model separates founders from deeply understanding their customers and market.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

Yet for every founder there are 10-20 other employees who take the near-equivalent risks in joining an early-stage company. If you’re not a founder (by choice, timing or temperament,) you may be an early employee or a later stage startup employee. If you’re unsure, you’ve just decided.)

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc. An irreversible decision is firing an employee, launching your product, a five-year lease for an expensive new building, etc. These are usually difficult or impossible to reverse.

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Ardent 2: Get Out of My Building

Steve Blank

I was mortified with the dressing down in front of my friends as well as new employees I barely knew. He continued yelling, “We have a technical team assembled in this room that has more knowledge of scientific customers and scientific computers than any other startup has ever had. Customer development isn’t just for [.]

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Burnout « Steve Blank

Steve Blank

Burnout can turn productive employees into emotional zombies and destroy careers. Crammed into Silicon Valley along with millions of people around the San Francisco Bay it’s hard to fathom that 15 air miles away was a stretch of California coast that was still rural. How did I miss that? You created it and own it.

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Relentless – The Difference Between Motion And Action

Steve Blank

PS1- I run a small software startup in Brazil and just found out about Customer Development and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). It is so hard to find a place to work as an employee where they GET this.