Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Is there some defining factor that easily distinguishes the difference?

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Steve Blank

APRIL 9, 2009

We hired union laborers to do that. I hired a Director of Product Marketing who in his last company had ran its marketing and then went out into the field and became its national sales director. What’s your advice about hiring sales/marketing folks? (I The same was true for the Product Marketing group.

Silicon Valley 266

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Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

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Steve Blank

MARCH 25, 2009

Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customer development&# category will build up a narrative of illustrative stories of how customer development evolved in practice. You need to hire the right type of sales people for the type of [.]

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Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 125

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Steve Blank

MAY 22, 2009

If your don’t have enough employees on the payroll, hire relatives, friends, or part-timers and train them. When I was at Intel, we hired the Hill Group to come in a train the entire team of sales and marketing people who were slated to staff any trade show booth throughout the year. You’ll never have to do it again.)

Silicon Valley 130

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Steve Blank

JULY 27, 2009

The department had hired a recruiter and was interviewing candidates from other chip companies. I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation.

Silicon Valley 120

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Steve Blank

AUGUST 17, 2009

doing postdoctoral internships, supervised by faculty members or hired staff (many from Fred Terman’s WWII Electronic Warfare lab.) Many of the other staff in the applied program were full-time employees hired to work solely on these military programs. Stanford had a Customer Development loop going on inside their own lab.

Silicon Valley 146

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Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 266

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Steve Blank

APRIL 23, 2009

Filed under: Customer Development , SuperMac | Tagged: Steve Blank , Entrepreneurs , Early Stage Startup « Killing Innovation with Corner Cases and Consensus The Secret History of Silicon Valley Part VI: Every World War II Movie was Wrong » 7 Responses David , on April 23, 2009 at 8:58 am Said: Excellent!

Silicon Valley 120

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Steve Blank

NOVEMBER 9, 2009

Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. In reality we hadn’t gotten any closer to our goal than the day we hired him. We had accomplished nothing – zero, zilch, nada.

Silicon Valley 329

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Steve Blank

FEBRUARY 23, 2009

Through trial and error, hiring and firing, successful startups all invented a parallel process to product development. In particular, the winners invent and live by a process of customer learning and discovery. It’s a process that doesn’t exist in large companies with existing customers and markets.

Silicon Valley 129

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Steve Blank

MAY 21, 2009

Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Offer a free bestselling book in your industry (can you have the author there to autograph it?); Hold a contest, (If you’re giving away a big prize make sure your most valuable prospect wins.) Plus tips on overall trade show strategy.

Silicon Valley 188

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 254

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Steve Blank

JUNE 22, 2009

It got bigger by inventing new test and measurement equipment and it hired people who knew how to execute that strategy. Elephant Graveyard Reinvention of large companies, while making for great case studies are rare. For the first 25 years HP’s business model was static.

Silicon Valley 172

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Steve Blank

JULY 20, 2009

Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. How did I miss that?

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Steve Blank

MARCH 28, 2009

Sure the rest of the stories diverge though… can’t really imagine a Soviet counterpart to the Customer Development method. I made them a pretty good offer – hire me as a training instructor at the salary they were [.] Reply Ben C. ,

Silicon Valley 207

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Steve Blank

JUNE 29, 2009

You’re Hired, You’re Fired. My first job in Silicon Valley: I was hired as a lab technician at ESL to support the training department. I packed up my life in Michigan and spent five days driving to California to start work. Could I work here if he wanted to hire me?&# Driving across the U.S. I was stunned.

Agile 256

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Steve Blank

AUGUST 24, 2009

The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors.

Silicon Valley 194

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Steve Blank

JULY 2, 2009

In reality I had been hired as CEO and the adult supervision and administrative overseer of one of the most creative talents in the valley. A month later, after raising $4 million dollars (we literally had VC’s fighting over who else would fund us), Peter and I started our video game company, Rocket Science Games. We understood none of this.

Silicon Valley 120

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Steve Blank

JULY 16, 2009

Successful pinball companies didn’t hire Hollywood talent. Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. I know what’s great and what’s not.

Silicon Valley 214

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Steve Blank

MAY 15, 2009

We hired an interior designer and a great facilities person to manage the process. Reply Jerry Ji , on May 15, 2009 at 4:56 pm Said: When my startup starts hiring, I’ll make “The Four Steps to the Epiphany&# a prerequisite reading for every interviewer. Lessons Learned N ew buildings are a distraction.

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. In ten years, from the early 1950′s to the early 1960′s, the valley went through a hiring frenzy as jobs in microwave companies went from 700 to 7,000.

Silicon Valley 284

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Steve Blank

APRIL 7, 2009

And it hires very smart people from the best schools. BTW, by the standards mentioned in the Times article, the following people would never have been interviewed or hired at Google. College Dropouts - Bill Gates, Steve Jobs, Larry Ellison These guys realized that customers don’t ask for your transcript. I love Google.

Silicon Valley 331

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Steve Blank

OCTOBER 15, 2009

my hotel room was stacked with the journals and textbooks about each vertical market just to keep up with the people we were meeting. (I We’re glad your company hired a real petroleum engineer to come speak to us. You can’t understand customers from inside your building.

Silicon Valley 139

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

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Steve Blank

OCTOBER 26, 2009

Whitney Company by writing a personal check for $5M and hiring Benno Schmidt as the first partner (Schmidt turned Whitney’s description of “private adventure capital&# into the term “venture capital”). set up companies to do just that – find and formalize investments in new and emerging industries. In 1946 Jock Whitney started J.H.

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steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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