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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.

Vertical 147
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.”

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation.

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Ardent 1: Supercomputers Get Personal

Steve Blank

Forget the Hypertext idea and come on back to California. Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. Glad you two called, we were trying to get a hold of you guys.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

If you hire a VP of Sales with the idea that they can do customer discovery you violated the first principle of Customer Development – this isn’t a step the can be outsourced to a non-founder. Hiring a VP of Sales in customer discovery typically sets a startup back. However, your product itself will be doing a lot of the selling.

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Zachary Bogue And Matt Ocko Launch Data Collective, An Early Stage Fund For Big Data Startups

techcrunch.com

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, San Francisco, California.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?