Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Standing in the aisles we collectively got a sinking feeling.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

Technology 143

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

OCTOBER 5, 2009

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

North Carolina 131

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. His enthusiastic response was, “This will revolutionize marketing departments!”

Silicon Valley 253

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. « Market By Numbers - Brant Cooper , on May 5, 2009 at 3:55 pm Said: [.] Order Here.

Customer Development 154

Customer Development Developer Silicon Valley Customer 154

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

Silicon Valley 131

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Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. For me this was one of the joys of entrepreneurship – constant learning and new insights.

Customer 216

Customer Silicon Valley RSS California 216

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 235

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Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. I vividly remember the sales guy saying, “It’s only some kid in field service. What happened?

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products.

Silicon Valley 127

Silicon Valley Technical Review RSS Software Review 127

Steve Blank

JULY 27, 2009

Our small training department had been without a manager for months and finding a replacement didn’t seem to be high on the VP of Sales list. I walked into the VP of Sales’ office and with my knees trembling, I politely asked for the job. What’s Marketing? For entrepreneurs good things come to those who ask.

Silicon Valley 120

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Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Steve Blank

JUNE 6, 2016

He is a senior advisor to several multinational corporations and a recognized thought leader on corporate innovation, big data, cloud computing, and digital marketing platforms. You need to be able to understand how to take advantage of the market you’re operating in, including how to take advantage of corporations. .

Silicon Valley 120

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Steve Blank

MAY 11, 2009

This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. People who aren’t current customers of our graphics boards will get to know our company and brand. We had seen the reactions of people playing with the prototypes in our lab and when we demo’d it to our sales force.

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Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

MAY 23, 2016

It said, “teach us to number our days that we gain a heart of wisdom “ Since then I’ve had a series of interesting careers: technician in the Air Force, tech writer, marketer, entrepreneur, CEO and now educator and mentor. While most visionaries turn out to be hallucinating, the few who are right push the human race further along.

Lean 223

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. I was just in marketing.

Customer Development 284

Customer Development Developer Customer Silicon Valley 284

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 125

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Steve Blank

JUNE 4, 2012

As the morning fog burns off the California coast, I am working with Steve Blank, preparing for the Lean LaunchPad Faculty Development Program we are running this August at U.C. Using the Lean LaunchPad (the business model canvas and Customer Development) are the right tools. We think we got it figured out.

Silicon Valley 311

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries. None of mine did.)

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

NOVEMBER 19, 2009

However, in catching up with the VP of Sales of Ardent last night, I was reminded one of the few times I did return for closure. In my career I’ve been involved with lots of sales deals, and for some reason losing this was the one deal I never forgot. It was for sale on Ebay. I liked to fail fast, move on, and not look back.

Silicon Valley 210

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Steve Blank

MAY 21, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) As the company gets larger and a large professional sales organization kicks in, its second priority is to generate qualified leads. you know they’re expensive in time, dollars and resources.

Silicon Valley 203

Silicon Valley RSS California Customer Development 203

Steve Blank

AUGUST 20, 2009

An Existing Market All four were trying to resegment an “Existing Market.” An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. Me – “Have you used Company x’s product? This is easy to test.

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 260

Lean Silicon Valley Startup RSS 260

Steve Blank

OCTOBER 1, 2009

Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.) car market.

Silicon Valley 179

Silicon Valley United States RSS Customer Development 179

Steve Blank

APRIL 23, 2009

It didn’t make my marketing skills any worse or better, but moved me to play forever on a different field. If it was a very big mistake, I blamed the VP of Sales. “This marketing campaign didn’t work? But a series of Zen-like moments helped me move to a different level that changed how I operated.

Silicon Valley 120

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Steve Blank

APRIL 22, 2009

As we were plotting marketing strategy, I mentioned that the phrase “Speaking to the Big Dogs” might end up as his corporate brand. We were happily brainstorming when one of his managers spoke up and said, “Well, the phrase ‘Big Dogs’ might not work because it might not translate well in our Mexican and Spanish markets.”

Silicon Valley 201

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Steve Blank

MARCH 22, 2009

Reply Customer Development and Start-up Models « Market By Numbers - Brant Cooper , on March 26, 2009 at 3:06 am Said: [.] But I wrote a post about an iterative, process-oriented approach to high-tech sales and marketing on 2.9.9. I’ll try to mix the topics up during the week.

Silicon Valley 120

Silicon Valley San Diego RSS California 120

Steve Blank

APRIL 2, 2009

The goal was to make our boards run really fast on customer applications – the benchmarks just reflected that. It would have been easy for marketing to skip all of this and just write a set of benchmarks that made us look good. It’s the decisions that you make that might cost you an order, a sale or a higher stock price.

Silicon Valley 127

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Steve Blank

JUNE 22, 2009

Things Change In 1956 Hewlett Packard (HP) was a 17-year old company with $20 million in test equipment sales with 900 employees. However, no markets last forever. Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. I’ll show you the memo in a second.

Silicon Valley 186

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Steve Blank

JULY 20, 2009

No mainframe or minicomputer company saw any market for these small machines. Since the training department was part of sales no one really paid attention to the four of us. It was a Friday (about ¾’s through my work week) and I was in a sales department meeting. VP of Sales? Repeat every day, six or seven days a week.

Silicon Valley 200

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