California Operations Revenue Vertical 
Steve Blank
NOVEMBER 16, 2009
In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue. End of theory.&#
Steve Blank
SEPTEMBER 14, 2009
Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. There was now a public market for companies with no revenue, no profit and big claims.
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Steve Blank
FEBRUARY 23, 2009
No one was actually quite that good, but some VCs had “golden guts” for these kinds of operating issues. I have been working on getting a startup to revenue for a while, and while this is my 4th iteration and I have not yet succeeded, I’ve been learning new things every time. Yet something in the back of my mind bothered me.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. They understood the mission intent was our corporate revenue and profit goals. If so, which one?
Austin Startup
DECEMBER 20, 2020
Austin has been one the fastest growing cities in the country for the past 20 years that I’ve been here, but it feels like COVID-19 and California wildfires broke the floodgates already under pressure from high taxes and expensive real estate in landlocked coastal cities.
Steve Blank
OCTOBER 1, 2009
Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.)
Steve Blank
APRIL 23, 2009
But a series of Zen-like moments helped me move to a different level that changed how I operated. I was asked to explain why a marketing program that cost $150,000 bucks literally generated nothing in revenue for the company. They hit each other with baseball bats until one of them dropped.)
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