Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Here, the sign-up and click-through rate is 10%.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ReadWriteStart

MARCH 3, 2021

Conversely, investing too heavily in the long term will make it harder to generate initial momentum. You’ll need to decide whether to focus on warm or cold emails, design a drip campaign, produce effective designs, build a robust list of emails, automate sending, and track things like clicks and opens. You need to find a balance.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction. Email marketing performance.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Churn rate was high for a service that many organizations saw as a “nice to have.” But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120