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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,

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Supermac War Story 8: Cats and Dogs - Admitting a Mistake

Steve Blank

If it was a very big mistake, I blamed the VP of Sales. “This marketing campaign didn’t work? Zen moment #1- Admitting a mistake and asking for help Up until this point in my career I had one response anytime I screwed something up: blame someone else. It was so out of character, people were shocked.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. Ill explain in a moment. This post is the result. They are nerds.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

That year the two founders decided to get serious about being a company, and hired a CEO. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. Filed under: Customer Development , Market Types.

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Relentless – The Difference Between Motion And Action

Steve Blank

Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. In reality we hadn’t gotten any closer to our goal than the day we hired him. We had accomplished nothing – zero, zilch, nada.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. Website Analysis.