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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Listen to marketing, its grain, wherever you get your podcast. (00:55):

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Does Your Brand Walk the Walk? (The How’s & Why’s of Brand Authenticity)

Women Entrepreneurs Can

No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. Instead what modern consumers want is to buy products that work from a company they can trust, and this is precisely where authenticity comes in. With some calling the campaign tone deaf!

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Google Analytics 360 (GA360) is one of seven components of the Google Marketing Platform. Push GA360 data into the Salesforce Marketing Cloud reporting UI. Image source ).

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Remember that your prospects are seeking to differentiate you from your competition. With the bevy of marketing systems that allow you to use the same pre-designed “rush priority” envelope, or a web site and email template that another 200 small businesses are using, you stand to accomplish the opposite of standing out.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. John: And where does voice search go with that?

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