ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54

PPC Matching Search Conversion 54

ConversionXL

JANUARY 8, 2021

In general, the mind accepts only that which matches prior knowledge or experience. You’ll get an inside look into some of the most successful marketing campaigns of all time. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. – Al Ries. – April Dunford.

PPC 134

PPC Marketing Lean Differentiation 134

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Up and Running

AUGUST 19, 2016

Then, when a visitor searches for your chosen keyword, they’re going to subconsciously move to your page listing because it matches up with what they’re already thinking about. It’s just a slower process than outsourcing the campaign to an actual launch service. Step 4: Build an optimized Amazon PPC campaign.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

JULY 25, 2016

If you have third-party software like Salesforce or Infusionsoft, you’ll want to see how their analytics match up to what you’re seeing on Google Analytics – they might not be passing attributions through properly. But did you see an increase in sales from other sources around the same time as your campaign went up?

Analytics 48

Analytics Social Media Channel Campaign 48