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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). From there, you can track the impacts of subsequent marketing campaigns using your brand track.

Metrics 157
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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

My first company was founded in Ireland, headquartered in England and had country operations in the UK, France & Germany. I found that a lot of my time went into spending time with the country MD’s to show them that they were still important to me and that I was still willing to help with sales campaigns.

Ireland 319
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How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

The African-American community with a global movement known as the Afro-Tech quietly mastered blockchain/distributed ledger technology several years ago to benefit urban communities. Silicon Valley don’t want you guys out there to see Jessie Owens beat Germany in the 1936 Olympics because they saw how you loved Jessie Owens after that.

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Out of the Crisis #17: Max Henderson on Covid Act Now, exponential growth, and how to help

Startup Lessons Learned

As the son of immigrants from Cuba and Germany, Max has deep faith in the power of American ingenuity. They had an incredibly effective pressure campaign that helped ordinary citizens write their Mayor, write their governor with simple metrics like, "If we don't shut down, this many people will die."

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The Definitive Guide to Video Prospecting

ConversionXL

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. What is the age distribution of your female demographic?

Video 141
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Avoid Monoculture. Travel. Read Widely. Let Experience be Your Compass.

Both Sides of the Table

She was talking a lot about how the broader world doesn’t operate how we in Silicon Valley always perceive that it does. She encouraged people to get out and travel, see the world, see how other people live and operate. Many manufacturing companies move operations abroad leading to urban blight in Newark, New Jersey.

India 334
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Bitesize Friday: NowForce, Cotendo, United Parents, Zerto and Entrepreneur Resources

VC Cafe

Facebook today announced partnerships with SupersonicAds from the United Kingdom and Deal United from Germany to let European users buy magazine subscriptions, online movie rentals, and more to earn Facebook’s virtual currency. A place to publish and discuss ideas, tactics and results from real lean startup campaigns.