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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). From there, you can track the impacts of subsequent marketing campaigns using your brand track.

Metrics 157
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Success Stories of Previous Winners at the Vernadsky Challenge

The Startup Magazine

More than 2 thousand pieces have been sold so far, with the distribution mainly in CIS, UAE and Germany. The team that won the People’s Choice Award, Raccoon World, is now busy brushing up its upcoming Kickstarter campaign. The next markets that the product will enter are USA and Canada.

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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Run email campaigns! :). What other sources are big for them? I hear you.

Analytics 159
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Partner 240
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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

My first company was founded in Ireland, headquartered in England and had country operations in the UK, France & Germany. I found that a lot of my time went into spending time with the country MD’s to show them that they were still important to me and that I was still willing to help with sales campaigns.

Ireland 319
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How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

The African-American community with a global movement known as the Afro-Tech quietly mastered blockchain/distributed ledger technology several years ago to benefit urban communities. Silicon Valley don’t want you guys out there to see Jessie Owens beat Germany in the 1936 Olympics because they saw how you loved Jessie Owens after that.

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Out of the Crisis #17: Max Henderson on Covid Act Now, exponential growth, and how to help

Startup Lessons Learned

As the son of immigrants from Cuba and Germany, Max has deep faith in the power of American ingenuity. They had an incredibly effective pressure campaign that helped ordinary citizens write their Mayor, write their governor with simple metrics like, "If we don't shut down, this many people will die."