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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC stands for “pay-per-click advertising.”

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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!

Web 127
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How Can We Really Measure The ROI of Optimization?

ConversionXL

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). However, you have to have a predictable traffic stream (ie PPC) and even then it is rough.

PPC 48
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. If you use Google Analytics then you can download these reports directly into your account and starting having immediate sexy data fun. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127
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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. Some people also refer to paid search marketing as SEM (search engine marketing). What have you seen in your own paid search campaigns?

Search 100
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). celebrate.].

Analytics 125
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102