Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Pay per click (PPC). Facebook alone has 800 million active members. Do you have a business presence there?
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Pay per click (PPC). Facebook alone has 500 million members. Do you have a business presence there? Streaming video.
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crowdSPRING Blog
JANUARY 26, 2011
Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!
Up and Running
MARCH 3, 2021
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). However, you have to have a predictable traffic stream (ie PPC) and even then it is rough.
ConversionXL
JUNE 30, 2019
Then, I perform my own search, going through at least two pages of PPC ads and organic results. Other keyword-related tools you can leverage are Spyfu and iSpionage —both allow you to download your competitors’ most profitable keywords. What I’m looking for are common trends within that vertical.
crowdSPRING Blog
MARCH 12, 2013
Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. Some people also refer to paid search marketing as SEM (search engine marketing). Related posts: Ten Practical Search Engine Marketing (SEM) Tips.
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