article thumbnail

Looking Back On Tech, Startups, And VC In 2018

Haystack

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. A concept discussed during that time was “ glasnost ,” a part of the new Russia’s restructuring to provide more openness and transparency in information.

article thumbnail

30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. trillion by 2040.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I would use online and offline brand marketing campaigns to shore up my brand strength. Five Caveats!

Analytics 128
article thumbnail

Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.

Occam's Razor

Or perhaps while you have 100% copy pasted GroupOn's business and are executing it in Russia. We read books / blogs on Metrics & KPIs and we think we know what to do for an ecommerce site or a blog or support site etc and we start reporting what the blog / book recommended. You need business questions because.

Analytics 119
article thumbnail

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Here's my process for doing that… ~ Visit www.google.com (or Baidu in China, Yandex in Russia etc). Will I analyze Search first or Campaigns? While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics.

Web 138
article thumbnail

How to Setup Google Analytics and Segment Your Data

ConversionXL

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

article thumbnail

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

You start to see weird things like Russia and India are the same. You can hover over each box to get a sense of the key metrics. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. Yes, it was in the table.

Analytics 143