ConversionXL
JANUARY 30, 2013
4) Use promotional campaigns. The trick is to find a balance between putting out good quality relevant content and mixing it up with deals and promotional campaigns. Steaz ran a integrated campaign which included Twitter, Facebook, e-mail and pay-per-click ads on Google. But remember that too much of anything is rarely good.
Up and Running
AUGUST 11, 2016
Reynolds Wrap, a familiar name that has been around for 70 years, took advantage of these new content formats to gain relevancy among younger audiences. Using Instagram, they created the “Endless Table” campaign. Pepsi ran a campaign that engaged customers to sign up with their “Pepsi Pass” loyalty program.
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Duct Tape Marketing
OCTOBER 27, 2017
Online marketing, as the name suggests, requires your audience to be online. It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. They asked viewers to text the keyword and their name. Increase options and redemptions.
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?
Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Email Marketing: Campaign Analysis, Metrics, Best Practices. Brand Measurement: Analytics & Metrics for Branding Campaigns. Redemption for the Indianapolis Colts at Super Bowl XLI.
ConversionXL
AUGUST 24, 2015
Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Enroll shoppers into your loyalty program by requesting basic information , like name and email address. Reward Structures. Several reward structures exist.
Ben's Blog
MAY 24, 2021
Small capitalization companies are particularly vulnerable to these so-called “short and distort” campaigns as they often have shallow liquidity and limited research coverage, meaning their share price can move quickly based upon investor sentiment. Allow EGCs to choose trading venues.
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