article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). He graduated from Stanford University and from the University of Pennsylvania Law School. What are the risks and rewards? Can social networking be a money-maker for companies?

article thumbnail

Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Increase recurring revenue. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The best way to say sorry, in my case, was to use all of my revenue and invest it back into the customer. Increase brand reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Carefully analyze your customer and revenue data. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. What is your volume potential?

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Pennsylvania. Pennsylvania. Here, digital audience marketers chime in on the ones they’re using now, and why. Massachusetts.

article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Opinion: Noonan: The Romney Campaign Needs a New CEO. Pennsylvania. Pennsylvania. Mississippi.

article thumbnail

Is Emotion Necessary To Make More Sales?

ConversionXL

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Overall, the campaign would involve a lot of text. As it turns out, yes. image source. 8,500 tweets. 316,000+ likes. 1,200 links.

Sales 126
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Identify the impact on your display advertising campaigns. If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). Currently my tofu ads are in heavy rotation in Pennsylvania, Colorado and Michigan. Recommend changes.

Metrics 60