Channel Customer Development Distribution Framework 
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e. before you ship.
Steve Blank
OCTOBER 25, 2022
How do they become present on new social media and communications channels? How do they connect with a new generation of customers who had no brand loyalty? How to they use the new distribution channels competitors have adopted? From where I sat, it seemed there was a lack of a common framework and process. .
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Steve Blank
MAY 6, 2015
Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. But it lacked a framework for testing all commercialization hypotheses outside of the building. Lessons Learned.
Steve Blank
MARCH 26, 2019
The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.
Steve Blank
JUNE 26, 2015
To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.)
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.
VC Cafe
SEPTEMBER 5, 2012
In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Distribution Hacks. Yong Fook’s Growth Hacking 101 Slide Deck.
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